The company announced that in 2010 the new plant will
Unilever will continue to invest in Mexico, although the two percent tax on consumption, which could be applied from 2010, will be a challenge for Anglo-Dutch firm.
Your Country Strategy is long term, constituting a potential market for its products and a platform for exports to the U.S. and Latin America.
In an interview with Excelsior, Guilherme Loureiro, president and CEO of Unilever de Mexico, explains that the firm continues to build its fourth plant in the country, which will be ready next year, meaning an estimated investment of 600 million pesos.
The company currently has three plants in Mexico.
Plants according to the manager are competitive in terms of costs and platforms increasingly important as export, so have the infrastructure to keep growing.
However, besides the economic crisis there are new challenges as the company prepares to face, as is the case of new taxes.
- Will the new taxes will affect consumption in Mexico?
"Sure, the consumer has an amount of money. It is a tax in January who can do consume less. This comes in addition to a crisis that has reduced the consumption capacity and aggravate a little more.
Unilever's strategy will be to provide varieties of products with different price levels. Hopefully find a way to balance the country's finances without the consumer having to pay the bill.
- Unilever How do you see next year?
"I like to believe that everything will be better, but not a crisis which is arranged overnight.
- Does the company plans to continue investing in Mexico?
"Yes, we have major investments. There is a plant that recently announced deodorant spray. We only have two plants in the world and Unilever chose Mexico to open the third, which will also serve neighboring countries of Latin America and the United States.
Guilherme Loureiro, president and CEO of the firm, expects a better 2010.
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